Corporate Social Responsibility (CSR) in the Oil & Gas Industry

Introduction

This Corporate Social Responsibility (CSR) in the Oil & Gas Industry training course addresses the raft of issues that face companies in the hydrocarbon industries. The global focus on climate change has cast the oil and gas industry as a problem sector. Disasters, oil-spills and financial irregularities have all fed high-profile news stories that fuel public distrust and protest. Communities that rejoiced in the discovery of oil have sometimes grown disenchanted with the reality of its extraction and the infrastructure that grows to support it. While some companies and host governments have handled matters deftly and with great strategic insight, this has not always been the case. This Corporate Social Responsibility (CSR) in the Oil & Gas Industry training course will give you the skills to identify, monitor and manage issues that affect your organisation, map stakeholder interests and maintain positive stakeholder relationships within the framework of corporate policy and strategy.

This training course will highlight:

• The development of a strategic approach to Corporate Social Responsibility
• The tools to identify, track and manage issues
• Stakeholder identification and mapping
• Risk and crisis management approaches and tools
• Evaluation and analysis tools

Objectives

This exciting and innovative this training course will focus on the practical and theoretical aspects of risk, reputation and stakeholder management and Corporate Social Responsibility.

At the end of this training course, you will have learned to:

• Conduct a reputational and communications audit
• Identify issues that impact your business and plan to monitor and manage them
• Develop a risk and crisis management plan
• Write a brand and reputation management strategy
• Develop a Corporate Social Responsibility Action Plan

Training Methodology

This Corporate Social Responsibility (CSR) in the Oil & Gas Industry training course uses a range of proven adult learning techniques to ensure maximum understanding and retention of the information presented. This includes stimulating presentations supporting each of the topics together with interactive trainer lead discussion sessions and practical activities. Case studies – many on video – will be used throughout the programme. There will also be many practical sessions where participants have the opportunity to practice and experience course related activities. Practical and fun exercises, short video presentations, small group work and feedback will be used to facilitate learning.

Who Should Attend?

This training course is suitable for a wide range of professionals but will greatly benefit:

• Corporate Social Responsibility (CSR) Specialists
• Communications Professionals
• PR and Corporate Affairs professionals
• Marketing professionals
• Corporate strategists and planners
• Project and Programme Managers

Course Outline

Day 1: The Dimensions of Reputation

• Setting the Stage – The Global Issues facing the Oil and Gas Industry

• Conducting a Reputational Audit

• Brand and Brand Building

• Tools for Analysing Reputation

• Stakeholder Identification and Mapping

• The Role of Corporate Social Responsibility (CSR) in Building Reputation

Day 2: Issues Identification, Monitoring and Management

• Identifying the Issues that might Impact your Organisation

• Issue Monitoring and Tracking

• Scenario Planning

• Using SWOT, PEST AND PESTLE

• An Issue Management Framework and Issue ‘Owners’

• Using Issue Management Tools to Identify Corporate Social Responsibility (CSR) Opportunities

Day 3: Developing a Risk and Crisis Management Plan

• Crisis Incubation

• Risk Assessment

• Media Crisis Management Plan

• Business Continuity Planning

• Scenario Development and Media Crisis Role Play

• Using Corporate Social Responsibility (CSR) in a Crisis

Day 4: Brand and Reputation Management Strategy

• The Key Drivers of Reputation

• Stakeholder Views of your Organisation

• Sentiment Mining

• Corporate Social Responsibility (CSR) Hot Issues

• Incorporating Corporate Social Responsibility (CSR) into your Brand Strategy

• Developing your Strategy

Day 5: Corporate Social Responsibility Action Plan

• Consolidating your Issue and Risk Lists

• Matching Opportunities to your Corporate Priorities

• Community Programmes

• Thought Leadership

• Awards and Accolades

• Developing your Action Plan